VYN is the world’s first repairable sneaker
VYN is the world's first repairable sneaker, designed with both style and sustainability in mind. The brainchild of Swiss shoe designers Catherine Meuter and Stefan Mathys, VYN sneakers are made to be easily repaired so that you can keep your favourite pair going strong for years to come. Sumwot is delighted to be working with such an ethical and sustainable brand on its marketing strategy and implementation. We believe that VYN's commitment to quality and sustainability is a perfect fit with our own values, and we are eagerly looking forward to helping them grow their business. With our help, VYN is sure to make a big impact in the fashion industry - and beyond!
Their challenge
VYN sneakers are a repairable and sustainable sneaker option that looks just as stylish as any other popular brand out there. The company wanted to let the world know about this innovative alternative, but they didn't have a large budget or any previous marketing collateral.
Our strategy
Our strategy for VYN sneakers is to use digital elements to build awareness of the brand and drive people to the VYN website. We are using focused email campaigns to reach our target market, and leverage social media platforms like LinkedIn and Instagram. In addition, we are holding in-person events where people can touch and interact with the VYN sneakers.
Our goal is to be helpful and informative so that people understand the benefits of our repairable sneakers. Ultimately, we want to convert website visitors into customers who believe in the VYN brand.
How we are helping
Creating and developing marketing strategies
Planning creating and launching events with VYN
Ideas for better engagement with the consumer to make it easier to engage with the brand
Brainstorming content for the website
Monitoring the customer journey on the website and supplying reports and best practice to improve conversions
Ongoing local SEO campaign support
Working alongside the VYN team on all social media activity
Project managed all marketing activity
Client testimonial
"Sumwot has been helping VYN with our marketing strategy and project management since the turn of the year, and he has been a real help to the whole VYN team and me. Within this time, he has created several different strategies around product launches, be at the forefront of organising and following up on launches. They have also helped with creating content, brainstorming lots of tactics and then giving detailed breakdowns of how they might work. I'd have no hesitation in recommending him to anyone needing assistance with their marketing or project management.
— Stefan Mathys - Co Founder of VYN Sneakers